But my mission extends beyond my family. I feel called to instill the same passion for swimming and water safety in children across my community. Often, I jokingly tell friends and family that my job is amazing because I wear board shorts and a t-shirt to work—but the truth is, it’s far more rewarding than comfortable attire. Every day when I step onto a pool deck, I witness what my team and I have created. I see staff who are committed and passionate, and I see children—my own, their friends, and local kids learning to love and respect the water. The impact we make on our community is real, and it saves lives every single day. I couldn’t be prouder.
While Premier Aquatics is a business that needs to thrive financially, this is far more than a franchise or investment opportunity. Swimming and water safety are my life. It’s what I dream about at night and wake up thinking about in the morning. I didn’t simply adopt a pre-made curriculum; I have spent years refining and perfecting it to serve families who entrust their children to our care. Every staff member shares this vision teaching swimming is not just a job; it’s a calling. This passion shows in the attention and care given to each swimmer.
As swimming instruction grows into a profitable industry, I worry that the responsibility we hold may be lost in the pursuit of revenue. It’s fun to make money, but never at the expense of quality. Understanding the fundamentals of swimming is critical. A back float is more than just floating on your back, and a proper streamline takes skill. These small, subtle details build the foundation for confident, lifelong swimmers.
Teaching swimming is not unlike teaching golf, baseball, or driving—it requires years of personal experience to understand the fundamentals and then teach them effectively. The 10,000-hour rule applies: mastery comes with dedication, practice, and time.
Swimming is a life skill, and I urge parents to carefully select the program they enroll their children in. Whether you live in Houston, New York City, Miami, or Orange County, don’t just be swayed by a flashy new facility or clever marketing. Ask the staff the tough questions. Make sure they truly understand the fundamentals of swimming. Remember: good frames won’t save bad paintings, and the program you choose will have a lifelong impact on your child.
